In the News

Helping the media get the story right is a foundational tactic in our advocacy. In an era of talking heads and spinning narratives, we remain steadfast in our loyalty to firefighters themselves and the public that they serve.  Our first and foremost intent is to keep the spotlight on the most important part of the story, and all to often the part that those who’ve never done the job are quick to forget. 

Featured In The News

NBC News logo
Logo of USA Today
Blue background with white text reading 'Government Executive'.
The CNN logo in vibrant red with black outlines on a black background.
Text graphic with the words 'Wildfire Today' in large green letters, and a subtitle in orange reading 'Wildfire and fire aviation news from around the world'.
NBC logo with a colorful peacock and the text 'NBC NEWS' in black.
Text image with the words 'The Guardian' in large black letters on a black background.
Desert News logo with a stylized desert landscape icon.
Image of a red and white logo with a large number 9 on a black background.
Black background with white outlined text reading "THE 19th" and a colorful asterisk in the top right corner.
Logo of Desert Sun with text 'Part of the USA Today Network' underneath.
Text that reads 'THE SPOKESMAN-REVIEW' in black on a white background.
ProPublica logo in navy blue text with a circular emblem containing a 'P'
The words 'The Leader' written in gray old English font on a black background.
Graphic with orange background, white text reading "Arizona's Family" and logos of 3 TV stations: 3, 5, and AZ Family.